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New immigrants respond best to oral hygiene campaign
Tapping into desire to have an attractive smile is best motivator for improving oral hygiene, and new immigrants are most receptive to oral health messages, according to a new study in the Journal of Consumer Research. Authors Shuili Du ( Simmons College ) , Sankar Sen ( City University of New York ) , and C. B. Bhattacharya ( Boston University ) evaluated the effectiveness of an oral health outreach program in disadvantaged communities. They found that focusing on the social benefits of having a beautiful smile was the most effective strategy for improving dental hygiene habits among participants. " Our findings suggest that, among children from less acculturated families, participation in this oral health program leads to not only more favorable beliefs about health-related ( preventing cavities and gum diseases ) and psychosocial ( beautiful smile and self-confidence ) benefits of oral care behavior, but also an increase in oral care behavior such as brushing, flossing and dental checkups, " write authors. The research found that families that had been in the United States longer were less responsive to program's messages than new immigrants. According to U. S. Department of Health and Human Services ( 2002 ) , there's a " silent epidemic " of dental and oral diseases in disadvantaged communities, particularly among children of minority racial and ethnic groups. The researchers conducted focus groups of participants in urban areas with large Hispanic populations. Those participants were parents of children in the national oral health outreach program that was launched in 2000, with involvement of a corporate sponsor, the Boys and Girls Club of America, the American Dental Association, and dental schools. And here's good news for corporate sponsor: parents who participated in program said they intended to reciprocate by purchasing the sponsor's products. " Their intention to reciprocate toward company is proportionate to their perceptions of how much program has helped their children and family, " researchers conclude. -- -- -- -- -- -- -- -- -- -- -- -- - Shuili Du, Sankar Sen, and C. B. Bhattacharya. " Exploring the Social and Business Returns of a Corporate Oral Health Initiative Aimed at Disadvantaged Hispanic Families " Journal of Consumer Research : October 2008. Source: Mary-Ann Twist University of Chicago Press Journals Our visitors who read this article often read these too:What You Need to Know About the Best Anti Aging Creams
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